Social media strategist, content manager & SEO executive. I build brand presence that grows on purpose — not by accident.
Managed full Instagram launch strategy for a women's luxury apparel brand — from exhibition launch content to festival campaigns and organic growth.
Built the school's Instagram from scratch — parent-facing storytelling, special day posts, event videos, and annual admissions ad campaigns.
Co-founded and built full brand identity, 90-day content calendar, Reel scripts, and product launch system for a digital stationery brand.
Personal content page built around K-drama, BTS, and aesthetic storytelling — Reels-first strategy focused on saves and niche engagement.
Developing content strategy and calendar for an education brand with focus on community engagement and value-driven posting.
I'm Indu — a Social media manager, content strategist, and SEO executive. I bring a rare mix of creative storytelling and operational discipline, shaped by years of managing client accounts, vacation rental platforms, and brand communications across multiple channels.
I started in client management and reservations, which taught me how to communicate, coordinate, and keep people happy under pressure. Now I apply that same discipline to social media — building content systems, running ads, and growing brands with intention and consistency.
I work across Instagram, Meta, and LinkedIn for brands ranging from luxury apparel to schools to digital product businesses. A curious learner at heart — always first in line to try a new tool, test a new format, or jump on a fresh tech drop before it becomes mainstream.
I write across a wide variety of topics — health & wellness, Ayurveda, astrology, lifestyle, tech, and more. Every piece is researched, human, and written to actually be read.
Watched my son debug a coding project Claude generated. He understood it completely, but he's not writing code from scratch. Speed and iteration versus foundational depth — what does this shift mean for how the next generation will think?
Read on Medium →A snapshot of what I've written across the years — from Ayurveda and hormonal health to astrology, travel, and tech.
Open to freelance projects, full-time social media roles, and collaborations with brands that want content with actual strategy behind it.