Luxury Apparel
Concepts by CK
Managed the full Instagram launch strategy for a women's luxury apparel brand — from exhibition launch content to festival campaigns and organic growth.
Exhibition sold out within the first month of launch
Crafting stories that connect · Building brands that grow
Where strategy
meets a creative soul.
Social media strategist, content manager & SEO executive. I build brand presence that grows on purpose — not by accident.
By the numbers✦
70K+Organic views · school brand growth
7+Active brands managed
2 yrsDedicated social media
6+ yrsClient & account management
Instagram · Meta · LinkedIn — strategy-led content
Case Studies
Work that got real results.
EducationFlagship
Deep Memorial Public School
Took over the school's Instagram at around 800 followers and grew it from there — parent-facing storytelling, special-day posts, event videos, and annual admissions ad campaigns that lifted reach and engagement.
From ~800 followers to 70K+ organic views & stronger engagement
Digital ProductsLive
Nivora Galerie
Built the full brand identity, 90-day content calendar, Reel scripts, and product-launch system for a digital stationery & affirmation-card brand.
Complete brand system: content, design & community
MarketplaceLive
Tarienne
A bilingual (English & Malayalam) women-led vendor marketplace built from the ground up — brand identity, a custom landing page with language toggle and vendor flows, a launch campaign, and a content-strategy system to grow a community of makers.
Built end-to-end — brand, site & social · live at tarienne.com
Personal Brand
The Libran Soul
A personal content page built around K-drama, BTS, and aesthetic storytelling — a Reels-first strategy focused on saves and niche engagement.
Growing reach via a Reels-first strategy
Education TechOngoing
Quirky Thinkers
Developing the content strategy and calendar for an education brand, with a focus on community engagement and value-driven posting.
Ongoing — strategy, content & community
What I Do
Services with a system behind them.
Growth
Instagram Strategy & Growth
Content pillars, editorial calendars, Reels scripting, and algorithm-aligned growth planning.
Copy
Content & Copywriting
Captions, hooks, carousel copy, and scripts that sound human — and actually get saved.
Ads
Meta Ads Management
Campaign setup, audience targeting, ad copy, and performance tracking across Facebook & Instagram.
Brand
Brand Identity & Systems
Visual language, tone of voice, and content-system design for new or growing brands.
SEO
SEO & Content Optimisation
On-page SEO, keyword research, site audits, and blog content for WordPress, Shopify & Webflow.
Community
Community Management
DM management, comment engagement, and building an audience that actually cares.
About
A creative mind with an operational backbone.
I'm Indu — a social media manager, content strategist, and SEO executive. I bring a rare mix of creative storytelling and operational discipline, shaped by years of managing client accounts, vacation-rental platforms, and brand communications across multiple channels.
I started in client management and reservations, which taught me how to communicate, coordinate, and keep people happy under pressure. Now I apply that same discipline to social media — building content systems, running ads, and growing brands with intention and consistency.
I work across Instagram, Meta, and LinkedIn for brands ranging from luxury apparel to schools to digital-product businesses. A curious learner at heart — always first to try a new tool, test a new format, or jump on a fresh tech drop before it goes mainstream.
Meta Ads ManagerCanvaNotionClickUpAI Tools
Writing
Words beyond the feed.
I write across health & wellness, Ayurveda, astrology, lifestyle, tech, and more — researched, human, and written to actually be read.
Latest · Medium
Children Are Learning Differently Now. I Don't Know What That Means Yet.
Watched my son debug a coding project Claude generated. He understood it completely, but he's not writing code from scratch. Speed and iteration versus foundational depth — what does this shift mean for how the next generation will think?
Read on Medium → Multiple NichesA snapshot of what I've written over the years — from Ayurveda and hormonal health to astrology, travel, and tech.
Browse all →Kerala Book Store · 14 Jul 2026Books
Stories That Changed How I See the World
Some books you read and forget. Others quietly rearrange something inside you — and just stay there.
Read →Reflection · 2 Jul 2026Life
On Relationships That Fade
On the ones that don't end dramatically — they just quietly become something else.
Read →Reflection · 1 Jul 2026Life
On Growing Up
Growing up isn't a moment. It's a collection of quiet shifts you only notice looking back.
Read →Reflection · 30 Jun 2026Slow living
On Mornings
We're told mornings should be productive — but maybe the stillness before the noise is exactly where you need to be.
Read →Reflection · 6 Jun 2026Slow living
The Art of Pause in a Fast-Paced World
On finding a little stillness in a world that never seems to slow down.
Read →Kerala Book Store · 26 Jun 2026Books
How One Book Made Me See Kerala's History Differently
I opened it expecting a story about a royal family. I closed it realising how little of my own history I knew.
Read →Contact
Let's build something beautiful together.
Open to freelance projects, full-time social media roles, and collaborations with brands that want content with actual strategy behind it.